Marketing

MARKETING

Otwell’s CTAE Marketing pathway introduces students in grades 6 - 8 to foundational business and marketing concepts aligned with Georgia Department of Education standards through engaging, hands-on, project-based learning experiences. Students explore topics such as consumer behavior, entrepreneurship, product development, marketing research, and digital marketing by creating projects that connect to their personal interests and real-world trends. As they progress, learners apply marketing strategies, analyze authentic business scenarios, and develop promotional plans focused on industries like Tourism and Hospitality, Non-Profits, Sports, Entertainment, and Fashion. The CTAE program prepares students for high school career pathways in Marketing, Entrepreneurship, and Business by fostering creativity, leadership, and an understanding of how marketing influences everyday decisions.